This seasonI'm intentionally focusing on fewer things.Instead of collecting projects, I'm trying to build a handful of things that can compound over time—work I'm proud of, systems that last, and creative projects that feel meaningful.Much of this year has been about simplifying.

Building

OperationsI'm actively pivoting my career toward Operations, focusing on the work I've always enjoyed most: designing systems, improving workflows, and helping teams move faster together.Titles have changed throughout my career—marketing, product, consulting—but the work has been remarkably consistent. I like making organizations easier to operate.

Hey RussoHey Russo is evolving from a marketing consultancy into a production studio.We're helping brands tell better stories through podcasts, video, photography, and thoughtful creative work.

Mar y RioWe're building an apparel brand inspired by Hispanic refranes and Afro-Caribbean culture.It's a long-term project about identity, craftsmanship, and making products we'd actually want to wear.

Ilé to IléWe're recording conversations about Lucumí that I wish existed when I first started learning over twenty years ago.Less lectures.
More conversations.

ModernhoodStill producing episodes with Phil and Hansel whenever we can.The goal hasn't changed:Document fatherhood honestly.

WritingMost of my thoughts eventually end up on Russo Report.I'm trying to write more publicly—not because I have answers, but because writing helps me think.Lately I've been writing about:- operations
- systems
- fatherhood
- creativity
- business
- religion
- books

ReadingCurrent:
- The Three-Body Problem by Liu CixinTBR:
- Feeling Good: Overcome Depression and Anxiety with Proven Techniques by David D. Burns
- The Future Is Analog: How to Create a More Human World by David Sax

LearningRight now I'm spending a lot of time learning about:- Operations
- Organizational design
- AI workflows
- Small business systems
- Apparel manufacturing

Carrying- Current notebook:Artik Pocket Notebook & Plotter Bible Size- Current rollerball penSpoke Design Spoke Roady XL & Tactile Turn Terracotta Tonal Bolt Action Pen- Current fountain penPilot Matte Black Vanishing Point- BagBellroy Venture Sling 6L- WatchCasio Men's Vintage A168WA-1W

Thinking aboutWhat makes organizations resilient?
How much process is enough?
How do traditions survive modernization?
How do we create more intentionally?

Outside of workBack in the tri-state area.Trying to be a more present husband and father than I was yesterday.Growing basil, pumpkin, and rue.Drinking good espresso.Filling too many notebooks.

This page changes whenever life changes.